Online Business Profile Optimization

Do you know how your business is performing?

One of the most consistent differences between businesses that are highly successful and those that struggle is familiarity with important business metrics. Business owners who really know their numbers tend to experience less stress and far more success than those who don’t. As the saying goes “what gets measured, gets managed”.

The truth is, most of the metrics that determine the success of your business are fairly easy to understand and interpret… if you have easy access to great reports.

At GeniusVets, we have developed visual analytics reports that give veterinary practice owners and managers easy access to the best veterinary practice management dashboards in the industry.

You're probably already listed - but are your listings correct?

Whether you know it or not, right now your veterinary practice is already listed in dozens (and possibly hundreds) of online business listing directories. You may recognize some of the bigger names such as Yelp, Google Maps, Apple Maps, Whitepages, MapQuest, BBB, YellowPages, Local.com, Foursquare, Superpages and others… but have you heard of MerchantCircle, Care.com, HotFrog, Manta, or Citysearch? There are dozens of other, lesser known, but still powerful online business directories that are currently listing information about your business.

Most veterinarians don’t realize that their business has automatically been listed by so many of these companies… and many of these companies may actually be listing incorrect information. If any of this information is listed incorrectly, that can cause Google to lose confidence in your business and the result is that your business simply gets harder to find in Google search results. And, Google search results are responsible for more than 70% of visits to all veterinary websites in America. However, if these online business directory profiles are set up correctly, they can actually provide your website a significant lift in visibility for all kinds of search results. This is simply an issue that your business cannot afford to ignore.

Key Facts About Directory Optimization

• There are hundreds of viable online business directories and your business is likely listed in dozens of them already
• While you may never have seen some of these listings, Google knows about all of them, and they are already affecting the performance of your business in Google search results
• While claiming and optimizing these listings can provide very worthwhile benefits to your business, the time and effort and expertise in knowing exactly how to do so is quite significant
• This is a set of tasks that can easily take 40+ hours of work to complete initially, and once they are set up correctly and in your control, it is important to monitor them on an ongoing basis

At GeniusVets we have developed systems and a team of trained professionals who are able to quickly and effectively claim and optimize all of the important online business directory listings on your behalf and give you the usernames and passwords so that you are able to retain control over these resources, as it should be.

Benefits for your practice

• Establish a consistent and high quality online presence
• Grow the network of websites linking to your site
• Take control over properties that should rightfully belong to your business
• Improve your visibility in Google search results
• Low cost and high quality work done on your behalf by true experts
• With a well orchestrated network of high quality business profiles, your online presence will have a powerful foundation to grow upon, making it more likely that future clients will find and connect with your business, instead of going to your competitors

Industry-Leading Performance

At GeniusVets our clients websites perform more than 10x better than the industry average for:

• Page 1 Google Search Results
• Organic Search Traffic
• Incoming Phone Calls