Application Deadline: December 13th, 2024
About Us
We are a premier platform to improve pet health – connecting pet parents with quality veterinarians and proven pet care advice from DVMs. Our mission is to create better pet health by providing a platform that educates and unites pet owners and veterinarians. Our team works to engage veterinarians and empower them to be better business owners by providing them with digital marketing strategies and resources.We do this through industry events, ownership symposiums, speaking engagements, marketing consultations, and professional services such as websites, social media management, reputation management, strategic coaching, content creation, and many other direct solutions for our clients.
We're the highest-performing digital marketing company in the veterinary industry. We achieve these results because we have invested the time, talent and resources to develop programs based on the real needs and behavior of today's consumer. Veterinary clients have changed. Engaging them requires a whole new approach to veterinary communications. GeniusVets makes it happen.
About the Role
The role of a Search Engine Marketing Specialist is to deliver search engine optimization (SEO) & pay-per-click (PPC) related services, support, and implementation of GeniusVets marketing offerings for clients with the direction of the Director of Search Engine Marketing.
Reports to: Director of Search Engine Marketing
Compensation: $24,000 - $30,000 USD
Location: South Africa (remote)
Our compensation is structured to ensure fairness and consistency, so the compensation range offered will fall within this range and is non-negotiable. This is a long-term contract position starting at approximately 30-40 hours per week with ample opportunity to grow your role and pay as the company grows.
Roles / Responsibilities
- Set up and management of client PPC campaigns:
- Set up new Google Ads accounts and campaigns based on PPC intake form
- Create Unbounce landing pages for new PPC clients
- Check Google Ads for any issues and recommendations
- Optimize Google Ads accounts (check keywords, assets, performance metrics)
- Optimization of client websites during and after launch: Execution of SEO related tasks to ensure that client websites are fully optimized at launch according to current GeniusVets site optimization guidelines and project tasks
- Set up clients in the tools included in their my.GV subscription: Establish my.GV accounts for new clients including analytics dashboards and directory optimization reports
- Support Product Success Team:
- Working with Success Coaches to ensure that GV SEO/PPC guidelines, recommendations and methodologies are well understood and easily communicated to clients
- Provide day-to-day support for all CSCs on client queries and performance metrics
- Complete Account Review Framework (ARF) reports
- Check on and respond to client-submitted HelpDesk tickets assigned to the optimization department
Valuable Final Product:
Increased client revenue by generating more appointments for clients through optimized PPC campaigns and industry-leading SEO. As well as providing support to internal team members when they need more information about any questions related to SEO, PPC, and analytics.
Success Metrics:
- Client Organic Traffic
- Client Total Ranking Keywords
- GeniusVets.com Organic Traffic
- GeniusVets.com Total Ranking Keywords
- Client Paid Search Cost Per Conversion
- Client Paid Search Total Conversions
- Response Time to Internal Requests
- Response Time to Client Requests
- Total Number of PPC Clients
Skills & Requirements:
- “Self-starter” personality – this role has a high level of autonomy
- An upbeat, positive attitude
- Highly organized and efficient
- Strong communication skills, written and verbal
- Able to work with a remote team and build relationships
- A working knowledge of (or the ability to quickly learn) our tech stack
- Willingness to learn
- While experience with the tools and tasks listed is beneficial, we encourage candidates who are eager to learn and grow in the field of Search Engine Marketing to apply.
Tech Stack:
- Google: Ads, Analytics, Drive, Tag Manager, Search Console, Google Business Profile
- SEMrush
- Ahrefs
- DashThis
- Birdeye
- Hubspot
- Rocketlane
- Unbounce
- Freshdesk
- MAKH
- Drupal
- Microsoft Clarity
- Slack (internal communication)
- Zoom (internal and external meetings)
Benefits:
- We are a remote workforce, which means you can work from anywhere and enjoy a flexible schedule
- You will be joining a FUN, high EQ, people-first culture, where you will work alongside some of the best people in the industry and have ample opportunity for mentorship and skills development
- Impactful work that helps small business owners, pet owners, and pets
If all of this speaks to who you are, who you want to be, and what you want to spend your days doing, then we want to hear from you!
CLICK TO APPLY
GeniusVets is an equal opportunity employer. All applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.