As a family-owned business of four animal hospitals, we tried our best to check all the boxes we thought were required of a new business. We hired our staff, started a website, and opened our doors. The only problem was when we celebrated our tenth anniversary for Advanced Animal Care, we realized our websites had not been updated in over 10 years. We were struggling to hire new veterinarians; we were spending over $60 per conversion on Google Ads when the optimal is closer to $6 per conversion at times, and we had negative growth at 2 of our 4 clinics. All of that combined seemed like a daunting task to take on. We didn't know where to begin, how to optimize our considerable google spending or make the website cohesive to all four of our animal hospitals. We discovered GeniusVets, and they empowered us to make those necessary changes. They walked us through every step of taking on the project of a new website and answered all of our questions. We almost didn't include the smaller clinics because we thought growth was impossible in the smaller towns. Their work on our website and Internet marketing has made a significant difference to our business. The 90 days prior to bringing on GeniusVets, two of our clinics had negative growth rates. One went from -5% to 18% growth over the same period last year, and the growth rate increased at all three other locations. We were unable to hire a veterinarian last spring, and this spring, we have already hired one high-performing associate and have four more excellent candidates. Because of new DVM candidates and an initial growth spurt, we are setting aggressive goals for growth with new confidence for the year. Thank you, GeniusVets!
- John Martin, Owner